Polyfuze

OVERVIEW

COMPANY: POLYFUZE
ROLE: CREATIVE DIRECTION & MARKETING SYSTEMS
TYPE: BRAND, MARKETING SYSTEMS & B2B
FOCUS: BUILDING THE SYSTEM BEHIND THE ADVANTAGE

Polyfuze had more credibility than its brand was using. Relationships with major companies, including GM, Ford, Honda, YETI, and DECKED, were sitting in the background instead of doing the work they had earned the right to do.

Working alongside Polyfuze’s marketing leadership, the work has grown into a full marketing system: brand direction for Polyfuze and its related brands, a practical asset library, website and content systems, campaign infrastructure, and ongoing positioning. The aim is not only a sharper message. It is a clearer story, useful tools, and a system that keeps the marketing moving.

WHAT THIS INCLUDED

• BRAND DIRECTION FOR POLYFUZE & RELATED BRANDS

• MARKETING SYSTEMS & CAMPAIGN INFRASTRUCTURE

• COMPANY-WIDE ASSET LIBRARY

• WEBSITE STRATEGY & DESIGN

• CONTENT, POSITIONING & ONGOING CREATIVE DIRECTION