True North Gear

OVERVIEW

COMPANY: TRUE NORTH GEAR
ROLE: CREATIVE LEAD
TYPE: BRAND & CREATIVE, MULTI-AUDIENCE MARKETING
FOCUS: ONE BRAND FOR VERY DIFFERENT BUYERS

True North Gear serves wildland fire crews, government and municipal buyers, and everyday customers. Each audience has different priorities, buying processes, and reasons to trust a gear brand. The work had to explain the right things to the right people without making the brand feel fragmented.

As creative director, Josh led the full creative operation across brand identity, website design, product and packaging graphics, email marketing, and sales materials. The goal was not simply to make good-looking work. It was to give each audience a clear reason to understand, trust, and choose the brand.

WHAT THIS INCLUDED

• BRAND IDENTITY & VISUAL SYSTEM

• WEBSITE DESIGN & BUILD

• PRODUCT & PACKAGING GRAPHICS

• EMAIL MARKETING

• SALES MATERIALS FOR B2C, B2B & GOVERNMENT AUDIENCES