ABOUT SOWER

ABOUT SOWER

team image
team image

MOST COMPANIES ARE SITTING ON THE ANSWER. THEY JUST CAN’T SEE IT YET.

Every company has something worth building from: a real product advantage, a relationship that carries weight, a useful story, or a capability the market has not properly seen. The problem is not always a lack of ideas. Often the pieces have never been made clear or connected.

Sower finds that starting point and turns it into useful work: positioning, identity, websites, campaigns, and the systems that help a business carry the idea forward.

Sower is led by Josh Kirchner, a creative director with more than two decades of experience building brands, products, campaigns, websites, and marketing systems. His work has spanned action sports, outdoor, technical workwear, manufacturing, consumer products, and more.

The industries change. The underlying work does not. See the opportunity, decide what matters, and build the right expression around it.

HOW WE WORK

We begin with what a business already has, not a preset menu of deliverables. What is true but underused? What has become unclear? What would make the next decision easier for customers, the sales team, or the people doing the work?

From there, Sower builds the framework and the thing itself. Sometimes that means a brand and message. Sometimes it means a website, campaign, product story, or a set of tools that makes the whole business easier to understand and move forward.

Sower stays deliberately close to the work. Josh leads the thinking and direction. When a project needs a developer, writer, photographer, designer, or specialist, the right people come in for the actual problem. No layers for the sake of layers.

WHAT WE BELIEVE

Good creative work should earn its place. It should make the offer clearer, give people a reason to pay attention, and help a business move with more confidence.

We are not interested in strategy that stays in a deck or a beautiful website that nobody can use. The goal is useful clarity and work that holds up after launch.

Good creative work should earn its place. It should make the offer clearer, give people a reason to pay attention, and help a business move with more confidence.

We are not interested in strategy that stays in a deck or a beautiful website that nobody can use. The goal is useful clarity and work that holds up after launch.

Good creative work should earn its place. It should make the offer clearer, give people a reason to pay attention, and help a business move with more confidence.

We are not interested in strategy that stays in a deck or a beautiful website that nobody can use. The goal is useful clarity and work that holds up after launch.

Services

Strategy & Brand

  • Positioning & brand strategy

  • Identity & visual systems

  • Messaging & brand voice

  • Audience & competitive insight

  • Brand architecture & portfolio direction

  • Positioning & brand strategy

  • Identity & visual systems

  • Messaging & brand voice

  • Audience & competitive insight

  • Brand architecture & portfolio direction

Websites & Digital

  • Website strategy & design

  • Framer websites & custom development

  • Digital campaigns & landing pages

  • Information architecture & UX

  • Search visibility, AI readability & metadata

  • Website analytics & conversion tracking

  • Website strategy & design

  • Framer websites & custom development

  • Digital campaigns & landing pages

  • Information architecture & UX

  • Search visibility, AI readability & metadata

  • Website analytics & conversion tracking

Marketing & Content

  • Campaign development & art direction

  • Social content & content strategy

  • Email & newsletter marketing

  • Content planning & editorial systems

  • Photography & video direction

  • Campaign development & art direction

  • Social content & content strategy

  • Email & newsletter marketing

  • Content planning & editorial systems

  • Photography & video direction

Systems & Production

  • Packaging & product graphics

  • Illustration & custom artwork

  • Sales & marketing materials

  • Product launches & go-to-market materials

  • Retail, trade show & environmental graphics

  • Packaging & product graphics

  • Illustration & custom artwork

  • Sales & marketing materials

  • Product launches & go-to-market materials

  • Retail, trade show & environmental graphics