Flow Snowboarding

OVERVIEW

COMPANY: FLOW SNOWBOARDING
ROLE: ART DIRECTOR
TYPE: BRAND DESIGN, PRODUCT & CAMPAIGNS
FOCUS: BUILDING A CONSISTENT BRAND ACROSS THE WHOLE EXPERIENCE

Flow Snowboarding needed a visual language that could carry across the entire brand: snowboards, boots, bindings, apparel, packaging, catalogs, advertising, retail, and digital. The work had to feel connected without making every expression look the same.

As art director, Josh shaped the visual system across product graphics, original illustration, apparel, packaging, campaigns, and photo direction. The work included a full rebrand and years of campaign development, including Find Your Flow, built from initial concept through execution.

WHAT THIS INCLUDED

• ART DIRECTION ACROSS THE FULL BRAND

• BRAND REBRAND & VISUAL SYSTEM

• ILLUSTRATION & CUSTOM ARTWORK

• CAMPAIGN DEVELOPMENT, INCLUDING FIND YOUR FLOW

• APPAREL, PACKAGING & PRODUCT GRAPHICS