POWER LINEMAN
DragonWear
OVERVIEW
COMPANY: DRAGONWEAR
ROLE: CREATIVE LEAD
TYPE: BRAND & CREATIVE, TECHNICAL SAFETY MARKETING
FOCUS: MAKING TECHNICAL GEAR EASIER TO TRUST
DragonWear serves utility companies and the linemen who depend on flame-resistant gear for dangerous work. In this market, clear education matters as much as aesthetics. Buyers and end users need to understand what the gear does, why it matters, and why they can trust it.
As creative director, Josh led the brand’s creative work across identity, website design, product and packaging graphics, email, and marketing materials. The work translated technical safety information into a brand and communications system built for a specialized audience.
WHAT THIS INCLUDED
BRAND IDENTITY & VISUAL SYSTEM
WEBSITE DESIGN & BUILD
PRODUCT & PACKAGING GRAPHICS
EMAIL & MARKETING MATERIALS
TECHNICAL PRODUCT EDUCATION
MORE STUDIES
A few more examples of building the story, system, and work around a real business problem.
